Earlier this year, Volkswagen used a location-based advertisement to convey the risks of texting and driving to movie watchers in Hong Kong. This highly effective campaign (video below) used a relatively well-established ‘old’ technique of location-based SMS (think geofencing plus SMS broadcasting). This is another in a series of increasingly sophisticated LBS campaigns being used by firms for marketing purposes (see an earlier example here). However, this is just the tip of the iceberg – the convergence of SoMoLo, ambient intelligence and digital wallets will automate several aspects of commerce.
A little bit of this, a little bit of that 