Nestle has utilized geolocation technology to run a ‘We Will Find You’ campaign in the UK. Nestle has put GPS transmitters inside chocolate bars. If a consumer opens such a bar, the GPS will be activated and within 24 hours, the consumer will be trackeddown and paid 10,000 pounds.
An interesting use of geolocation technology – Nestle claims that it is the first to use this technology in such a manner. However, the ad and campaign seem to be too focused on the ‘coolness’ of the technology itself and raises concerns regarding privacy and what will come next.
- Kitkat makers Nestle hide tracking devices in chocolate bars (telegraph.co.uk)
- Nestle Is Playing Real-Life Willy Wonka (gizmodo.co.uk)