Nestle’s Location Based Campaign

Nestle has utilized geolocation technology to run a ‘We Will Find You’ campaign in the UK. Nestle has put GPS transmitters inside chocolate bars. If a consumer opens such a bar, the GPS will be activated and within 24 hours, the consumer will be trackeddown and paid 10,000 pounds.

English: A Nestle Aero Mint bar split in half.

English: A Nestle Aero Mint bar split in half. (Photo credit: Wikipedia)

An interesting use of geolocation technology – Nestle claims that it is the first to use this technology in such a manner. However, the ad and campaign seem to be too focused on the ‘coolness’ of the technology itself and raises concerns regarding privacy and what will come next.

 

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2 thoughts on “Nestle’s Location Based Campaign

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  2. Pingback: Volkswagen’s Location Based Ad in Hong Kong [Video] | A little bit of this, a little bit of that

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