Earlier this year, Volkswagen used a location-based advertisement to convey the risks of texting and driving to movie watchers in Hong Kong. This highly effective campaign (video below) used a relatively well-established ‘old’ technique of location-based SMS (think geofencing plus SMS broadcasting). This is another in a series of increasingly sophisticated LBS campaigns being used by firms for marketing purposes (see an earlier example here). However, this is just the tip of the iceberg – the convergence of SoMoLo, ambient intelligence and digital wallets will automate several aspects of commerce.
As discussed in #hkuiom over the past years, Identity Management is a major unsolved problem that limits the ability for seamless computing and digitized service delivery. A problem that can provide much profits to the company that solves it. Nymi, which ships this fall, proposes to use an individual’s unique heartbeat, combined with a registered smartphone, as a basis for authentication.
Tile, a Bluetooth Low Energy device, will enable geo-location of stuff using smartphones and other Tiles. Keep your eyes open for other similar devices with a multitude of sensors. Tile has received 7500% of its requested funding!
This campaign was run in 2011 to introduce the 2012 Volkswagen Beetle in Canada.
This infographic by MBAOnline.com highlights how Samsung is catching up with Apple in the numbers game and exceeds Apple in everything, except the thing that matters – profits. A key point is that Samsung’s R&D spending is 3 times that of Apple. Implications are long term …
Apple’s iPhone 3GS is now available in India for less than 200 USD (Rs. 9999).
Image via Wikipedia
This represents a price reduction of 50% over the past year or so and might signal a change in strategy. Apple might be finally moving to tap the riches at the bottom of the pyramid and trying to gain a foothold in the fast growing smartphone market of India. As this article correctly points out, the iPhone 3GS is still a superior when compared to the low-end Android phones offered to the Indian consumer. Coupled with its ability to upgrade to IOS 6, Apple might finally have a winner.
Or this might just be another ‘inventory clearing exercise’ as Apple readies for the launch of the iPhone 5. Either way, one hopes that increased iPhone sales in India will lead to an improvement in the Apple Experience and service coverage available in India.
On the heels of recent news that Samsung has overtaken Apple as the largest Smartphone manufacturer, one is seeing more aggressive marketing. There was a recent deal on Groupon in Hong Kong, which offered a Samsung Galaxy SIII in return for an iPhone 4S plus 90 US dollars. While this seems quite a steal, there were not many takers for this deal. This implies that either folks are not keen on the switch (iPhone 4 s to SIII), or that there are better (cheaper!) trade-in offers available in the Hong Kong market. Note that long-term contracts are not in vogue in this market, hence contract lock-in can be plausibly ruled out as the cause for low uptake of this offer.
Image via Groupon (Hong Kong)