A new startup, Appfuel.me, offers App developers a free and easy way to leverage the strengths of cross-promotion. The SDK enables app developers (or #HKUiSAD students) to promote their app on other apps for free via a reciprocal arrangement and also get paid to promote sponsored apps. Appfuel also provides a dashboard with real time analytics. The Android and iOS SDKs can be found here.
Cross-promotion between apps is a big part of the ecosystem, but CEO Andrew Boos said Appfuel is unique because of its simplicity. Developers add a “suggested apps” unit to their own apps, and they can either grow their user base by getting a reciprocal recommendation in another app, or they can earn money by running sponsored suggestions — or rather, with Appfuel, they do a mix of both
See original article here.
- Appfuel Is A Simple Way For App Developers To Balance Monetization And Growth (techcrunch.com)
- Reasons To Cross-Promote Your App (theappentrepreneur.com)