From 100 million to 300 million in 3 years is the readily accessible part of the market. There are a potential 500 million more users. Key to this growth will be cheap 2G internet access ($1 per GB) over $50 smartphones – not 3G/4G on $250 phones. Data-sipping apps and contextualized websites will be important. Facebook Zero is leading the way.
Internet users to triple in India by 2014: Google – TNW India.
Google thinks that the proliferation of high-speed third- and fourth-generation telecom networks in the country, coupled with the spread of low-cost smartphones, will further the spread of Internet use in India.
As per the International Telecommunications Union‘s latest report, India has some way to go in the global ICT (telephony and broadband) stakes. The report measures ICT Development Index as a composite of ICT Access, ICT Use and ICT Skills. ICT Price Basket is measured as a composite measure of fixed, mobile telephony & broadband prices as a percentage of average income. India ranks 116 in ICT Development and 87 in ICT Price Basket.
Though real prices for ICT access in India are among the lowest in the world, they form a substantive percentage of an average Indian’s income. An urban / rural breakup of these factors in the Indian context would provide interesting insights into the digital divide and illuminate potential pathways towards inclusive growth.
Another link to the report is here.