The Primark Model

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This exciting case studyIESE Insight No Bells, No Whistles: The Simple Case of Primark – examines Primark, a fashion retailer that has taken the UK market by storm in past few years. The Primark model depends upon offering rapidly changing clothing lines at low prices. This is achieved through a combination of a responsive & agile supply chain, massive sized stores (think Super stores), rock-bottom costs (one could argue that stores are understaffed) and quick inventory turnover (if you like something, buy it now – it won’t be there tomorrow). Thus Primark leverages two key organizational capabilities – the ability to sense a new fashion and the ability to respond by quickly mass producing a single lot in multiple sizes and colors.

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