The Cloud Wars: Box.net offers free 50gb to iOS users

The cloud wars are heating up. To coincide with the launch of 5gb space on the iCloud, Box.net has announced free 50gb of space for iOS users. Compared to the offerings of the market leader, DropBox (2 gb free, 50gb for $10 a month), this is a steal!

Read more at iPad and iPhone Users Get 50 GB FREE Starting Tonight #Box50GB | The Box Blog.

iPhone 4S Official Video

Apple announced the iPhone 4S, which is an iPhone 4 with better innards. Faster processor, better camera and Siri – the voice activated assistant that is eerily like the Enterprise’s computer from Star Trek.

Here is the official iPhone 4S video.

Apple’s invite says it all

Apple has sent out invites to its iPhone event. The invite has four iOS icons – three communicate the date, time and location for the event. The net is abuzz that the fourth stands for the iPhone. But what is the 1 in the right hand corner of that icon – does it suggest that only a single iPhone model will be launched?

Apple's iPhone event invite

Apple needs to do nothing radical to get $68 billion extra sales

Apple Store

Image via Wikipedia

In a report, analysts at Credit Suisse say that Apple will be able to generate $68 billion (55%) in additional sales by doing nothing.

Apple won’t have to do anything radical, however. For example Apple won’t have to introduce a low-end phone, which Credit Suisse’s analyst figure is ‘likely’ in 2012.

via Emerging Middle Classes To Boost Apple Sales By $68 Billion – Forbes.

This increase in sales will come about due to the emergence of 244 million middle class customers in the Brazil, Russia, India, China and Mexico, who will have a spending power equivalent to their American brethren. Apple will only have to continue doing what it is doing. The power of demographics!

However, Apple does not seem to be a company that will be happy with status quo. If past trends continue, one can expect Apple to make a radical play for a new market. The low-end iPhone may be Apple’s stab at the real El Dorado – the emerging middle classes who do NOT have rich world spending power and lower-income residents of Apple’s main markets. In the next 3 years, 400 million people are expected to buy cellphones in India alone. If Apple can get a large chunk of these consumers onto its ecosystem, the future cross-sell and up-sell opportunities will be immense.  There lie considerable riches at the bottom of the pyramid.

Moral of the story – The Exploitation of existing certainties has a potential $68 billion upside, but this pales in comparison to the potential of the Exploration of new opportunities. An ambidextrous approach could see Apple revenues grow many fold!