This infographic, by Statista, presents Facebook‘s Q2 earnings report. The bottom line – revenue growth is slowing as more users access Facebook via mobiles. The sinking stock price reflects investors’ concerns about the lack of a clear mobile monetization strategy.
Image via Statista
See the original infographic here.
The fact that Facebook keeps a record of all user data does not come as a surprise. Facebook has admitted to this in its ToS as well as through various media releases. However, the implications of this fact – how much data Facebook has on each of its users and what it knows about them – come through only when one can actually ‘see’ the data for oneself.
An Austrian law student, Max Schrems, asked Facebook to send him all the data it had stored about him – he received a CD with 1222 PDF files. The below video visualizes what Facebook knows about him.
Google’s blog tells the story of how an entrepreneur used Youtube based video ads to market millions of Orabrush – a tongue cleaner. After the failure of a $40,000 traditional ad campaign, the firm spent $500 on making a Youtube video (see the video here or below). After 2 years of increasing success (reflected in sales of over a million Orabrush), they approached Walmart. Again, when a $20,000 TV pitch failed to catch the attention of Walmart execs, the firm spent $28 on targeted FaceBook ads. Today Walmart and CVS carry the product at over 10,500 locations, making Orabrush the “first product to go from no sales online or offline, to nationwide retail distribution just using YouTube. ”
Image via Google
Their first ad is below:
Read more at Official Google Blog: The Orabrush story: How a Utah man used YouTube to build a multi-million dollar business.
Facebook, Twitter, LinkedIn and their kin have empowered customers in ways that were unheard of during the analogue days. In another example of the power of social media, American Airlines grabbed unwelcome media attention when it lost Jack the Cat in their baggage handling facility at JFK airport. Soon there was a Facebook page for Jack, which its 18,000 followers filled with thousands of outraged comments. After nearly 2 months, Jack has been found and the airline would be happy to close this chapter.
Here are some screen shots of the ‘Jack The Cat is Lost in AA Baggage at JFK’ page.
Read more at Jack the Cat Found at JFK Airport – ABC News.
A Dutch firm has introduced SIM cards that enable users to access Facebook through SMS, with no need for a dataplan. This has been introduced as a subscription service in Argentina. Implications for this in India are immense, with the large installed base of 600 million mobile connections, rapid growth in FB adoption and low SMS prices. 50 rupees ($1) for all you can FB without a dataplan is conceivable!
Read more at Facebook for SIM uses SMS; no data plan required — Mobile Technology News.
Facebook Deals was quietly buried last weekend. And no one has really noticed. AllThingsD says that FB Deals was a trial – a successful trial that FB was not willing to invest more into. Sounds like the HP TouchPad kind of trial that is becoming popular these a days.
This news may help Groupon with its IPO. It also gives ammo to folks who say that tech companies should focus – just because you are a great tech company, doesn’t mean you can do anything digital.
But our sources say that sales were meeting expectations, and that Facebook ultimately slashed the group because of limited engineering resources that could be used for better purposes.
One source said that it was a trial with a beginning and an end, and that in the end it wasn’t an actual strategic product of the company. Another source also said that Facebook wasn’t willing to contribute any more resources to it.
Facebook Deals May be Gone, But It’s Not a Reflection of the Industry – Tricia Duryee – Commerce – AllThingsD.
Image via Wikipedia
A study has found that home internet usage differs across countries. (This in itself should not surprising – cultural and contextual differences can drive heterogeneity in internet habits) On average, Indians spend 20 minutes per session on Facebook. This is similar to the time spend by users from the US. However, FB users from Singapore spend almost double this time, per session. Surely, the number of FB sessions per week would also differ across countries. Other internet browsing habits are also different –
Consumers in Brazil, India, and Singapore for example are more likely to visit retail websites after visiting social networking sites that highlight their stores, thus presenting an opportunity to retailers to drive web traffic and sales through social networks.
read more at A look at Facebook usage across eight different countries.