Qualcomm’s Augmented Reality SDK

Qualcomm‘s Augmented Reality (AR) SDK allows developers to design Android and iOS apps that can augment a live image from a camera  with superimposed virtual content (such as graphics, data, media, etc). The SDK, which is distributed free, provides several features, including virtual buttons, 3D objects, frame markers and targets.

Here is a video of the sample apps that are provided in the SDK

The below video of the winners of the Qualcomm AR Challenge (from Feb 2011) helps to fully appreciate the power of this toolkit.

Download the SDK here.

Read more at Augmented Reality | Products and Services | Qualcomm.

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Amazon’s new augmented reality app

Amazon’s subsidiary, A9.com has launched a new augmented reality iPhone app called Flow. The app uses visual image recognition and barcodes to detect any product the phone is pointed towards. It then overlays the image of the product with content from Amazon, which includes reviews, ratings, specs, pricing and immediate purchasing options. This will make price comparisons easier and faster, thereby helping to increase Amazon’s sales.

Image via A9.com

Users point to an item and Flow overlays pricing, availability, reviews, media content and other information directly over the item in view.

With Flow, customers can identify books, DVDs, CDs, video games, or millions of packaged household items like a box of cereal. Items can be recognized by pointing the iPhone toward the front cover or packaging, or by the UPC barcodes.

Read more at Flow Powered by Amazon App, Now Available for the iPhone and here.