LinkedIn Integration with Outlook

 

LinkedIn has shared some more details about its ‘native integration with the new Office experience’. The LinkedIn App on Microsoft’s App Store will integrate with the new Outlook email and calendar to pull information from public LinkedIn profiles. Excellent idea – except that folks will have to careful while putting ‘looking for an opportunity’ as their LinkedIn headline! Get the app here.

 

Now every time you send or receive an email or check with whom you’re meeting with that day, you’ll see relevant information to help you be better prepared and armed for your work day, such as:

  • Their LinkedIn profile, including photo
  • Any professional updates or information shared on LinkedIn
  • Common connections and professional groups
  • Information about the person’s company and ability to follow that company
  • Ability to like or comment on their professional activity

 

Image via LinkedIn

 

See the original post here.

 

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Apple to make iOS app development easier than ever?

AppleInsider.com has reported that Apple has filed a patent for a WYSIWYG editor of sorts, that will enable non-programmers to create iOS apps. This proposed digital content authoring tool would use pre-defined app templates to make app creation easy for people who don’t wish to code.

 

In other accompanying art, the filing shows a number of examples of software that could be created with an amateur-friendly content creation tool. One simple example is a game of tic tac toe, another shows a menu from a coffee shop, and a more complex example features the ability to purchase video of live performances from the show “American Idol.”

Creating these applications would be a simplified process in which the user could select a template for their software. From there, they would begin to fill in the pieces and build their own iOS application, webpage, or advertisement.

 

Patent 1

Image via AppleInsider.com

 

While this is still just a patent filing, it does fit in with Apple’s objective of reducing the friction in bringing Apps to the App Store. As building apps becomes easier, a proliferation of localized apps will increase the network of the Apple ecosystem as well as provide a nice launch pad for their (app embedded?) NFC based payment system.

 

Patent 2

Image via AppleInsider.com

 

Read more at Apple wants to make it easy for non-programmers to build iOS apps.

The Enterprise App Opportunity

Nuance, the folks whose voice recognition technology drives Dragon’s Naturally Speaking and Siri, have released an inforgraphic that summarizes key numbers regarding Enterprise Apps. Critical stats include the fact that 70% consumers have more than 10 apps, and 55% have an app to do business with their bank or retailer. Convenience and availability are the two key drivers of enterprise app adoption and enterprise apps increase customers’ positive views of the firm!

 

 

See the original infogaphic here.

Microsoft Courier Redux

Microsoft Courier, the cancelled rumored tablet form PC is here. Kind of.

The capabilities showcased in the Courier videos have been incorporated into an iPad app, Tapose. Folks associated with the Courier project have funded Tapose, which is available as a $2.00 download on the App Store.

Image via Tapose.com

Compare the original Courier capabilities and the features of Tapose in the videos below.

Original Courier Video –

Tapose Video –

App Strategy: Use a network of apps to maximize downloads

An analysis of Android Apps shows that the best way to combat the App Deluge is to create a network of Apps that cross-promote each other. In other words, with App Discovery becoming more and more difficult (especially in the Android ecosystem), if customers find one of your apps, make it count by cross-selling your other apps to them!

Gigaom

Wouldn’t it be nice if there were a crystal ball to predict the potential success for a mobile app? Unfortunately, there isn’t (yet) but the next best thing might be here: A look at the success rate over 6 months from more than 100,000 Android(s goog) apps in 200 countries.

In-app monetization exchange inneractive worked with AppsGeyser to find out the percentage of apps that gained wide adoption within a half-year of launch, noting that the chances of getting 50,000 downloads has diminished over time. That’s likely due to the growing market for  mobile apps; it’s harder to stand out from the crowd.

What raises the success rate to help get 100,000 or more downloads? Develop and launch a network of apps to cross-promote your titles; a smart idea if you have the resources.

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Mobile App Strategy

The rapid proliferation of smartphones demands a rethink on the IT strategy front. This article suggests that CIOs should designate a ‘CMO’, who is responsible for taking advantage of the powers of customer engagement and empowerment that are provided by mobile apps.

 

The first step in CIO’s mobile strategy is to create the office of the chief mobility officer and a supporting mobile architecture team.

 

Apple iPhone 3GS, Motorola Milestone and LG GW60

Apple iPhone 3GS, Motorola Milestone and LG GW60 (Photo credit: Wikipedia)

Mobile apps give rise to several challenges, including multi-channel conflicts, a deluge of data and activity, and transaction-based business process atomization. This requires changes to the business (transaction-based interactions thinking) and technology (scalable architectures) fronts of the firm’s strategy.

Read more at Page 1 Five tips on developing a mobile app strategy – CIO UK Magazine.

The App Economy

This infographic summarizes some key points about the App Economy, such as the half a million US jobs created by the App Ecosystem, the key players in the ecosystem and that more than 50% Android apps are free versus just 25% for iOS apps.

Apps Infographic

See the original infographic here.