The Pigeon Patrol Flies Over London [Video]

The Pigeon Patrol Flies Over London
In London this Monday, pigeons wearing small backpacks with pollution sensors and GPS trackers inside them flew around the city detecting its current pollution levels. DigitasLBI, a marketing company, produced this project. The pigeon’s backpacks were made by Plume Labs and can monitor ozone and volatile compounds as well as nitrogen dioxide. The Pigeons are known as the “Pigeon Air Patrol,” and this whole entire stunt is meant to draw the publics’ eye to the decrease in air quality London has experienced over the past few years.

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via YouTube http://youtu.be/tcO6PHNX4Vo

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