Innovation in Retail: Virtual “Brick and Mortar” Stores

Original post by Nikolay Osadchiy on his wonderful blog!

Operations Club 351

Happy New Year! My most popular post so far has been about Tesco bringing grocery shopping to Korean subway. Here is another example of retail innovation (hat tip – Benn Konsynski). Yihaodian a Chinese company using augmented reality to build a 3D virtual store. Their stores exist only on a smartphone screen, but otherwise it’s a fully immersive experience.

Interestingly, customers still need to go to a store, augmented reality works only at specific locations. At first, it seemed odd – why limit consumer experience? Perhaps the company is betting on association with the trendiest locations. Another reason why Yihaodian is doing this might be studying how consumers move about the store and applying it for improving store layout. Given Yihaodian’s effective merger with Walmart, I would not be surprised if the virtual store browsing data is applied for traditional brick and mortar store design.

View original post

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s