Solar Roadways: Great Concept, Great Marketing [Video]

Solar Roadways, a US based start-up that is developing a “modular paving system of solar panels” has raised $1.4 million in crowd-funding, within 7 days, on Indiegogo. While the concept of solar-powered smart roads is exciting and a peek into possible future, the success of Solar Roadways’ ‘viral’ marketing campaign raises several discussion points for our #hkuiom meetings!

 

The wonderful video that powered this superb effort is below:

 

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