Google’s India strategy has taken another critical step forward with the addition of 19,000 episodes of 300 Indian TV programs in six different languages. These programs come from YouTube‘s TV partners – Sony Entertainment Television, Colors, ImagineTV, Star India, and VikatanTV.
The rapid growth in internet users, expected proliferation of smartphones, and increasing availability of free, legal online content in India can together have potentially massive impacts on consumer viewing & consumption habits. Is Google’s offering of free Bollywood movies just a strategy aimed at growing internet adoption or a harbinger of the future? A future where copious amounts of digital advertising will make Indian movies free for online consumers? A future where the internet will become a viable 3rd channel for production houses and movie studios in India?
- Google Has 19,000+ Episodes of Indian TV on YouTube Shows (socialtimes.com)
- YouTube Shows gets an update in India, now features local content (thenextweb.com)