Blizzard Entertainment is to launch Diablo III on May 15. Digital pre-ordering is already available directly from Blizzard. The pricing strategy being employed by Blizzard for this release is interesting – both the digital and physical media (DVD) versions will retail at the same price of $59.99. This contrasts with other pricing schemes that pass on the zero marginal cost of production to consumers by providing discounts for digital content. Other options that Blizzard can employ include providing incentives for its digital version by giving additional in-game benefits to users, or increasing the ‘hassle factor’ for its DVD version by deploying DRM on its physical media.
Below is the teaser that was revealed four years ago.
Read more at Blizzard Entertainment:Press Releases.