Earlier last month, LinkedIn launched a ‘Follow Company’ button, much on the lines of similar subscription / follow models on Facebook and Google+. This allows companies to add a ‘Follow’ button to their web properties. In the words of LinkedIn, clicking this button will enable companies to engage with existing and potential employees and customers.
Whether you are looking to stay up-to-date on company news, career opportunities or industry trends, following companies on LinkedIn is a great and easy way to gain insights and stay connected
This feature portends an uptick in adoption of LinkedIn by firms for not just recruitment, but also brand building efforts.