Groupon has received its fair share of media outrage. Some of this is due to firms loosing money on Groupon deals.
A vocal minority whines about Mason’s remarkable invention. They say they end up losing money on Groupon deals. They report that Groupon customers rarely become repeat customers willing to pay full price.
Perhaps businesses should consider Groupon type deals as ‘paying for potential long-term customers’. On these lines, this post on Forbes suggests that businesses should give Groupon customers special treatment and reward them for returning.
Read more at Four Rules To Avoid Being Burned by Groupon – Forbes.