Most analysts agree that Gamification will drive major changes in enterprise IT in the coming years. Gartner has predicted that 70% of G2000 firms will have a minimum of one gamified app by 2014. Gamification is predicted to create more user (and thus employee or customer) engagement and loyalty, thereby driving sales or productivity gains.
Gamification describes the broad trend of applying game mechanics to non-game environments to motivate people and change behavior.
For a gamified application truly to engage its audience, three key ingredients must be present and correctly positioned: motivation, momentum and meaning (collectively known as “M³”).