Amazon’s subsidiary, A9.com has launched a new augmented reality iPhone app called Flow. The app uses visual image recognition and barcodes to detect any product the phone is pointed towards. It then overlays the image of the product with content from Amazon, which includes reviews, ratings, specs, pricing and immediate purchasing options. This will make price comparisons easier and faster, thereby helping to increase Amazon’s sales.
Users point to an item and Flow overlays pricing, availability, reviews, media content and other information directly over the item in view.
With Flow, customers can identify books, DVDs, CDs, video games, or millions of packaged household items like a box of cereal. Items can be recognized by pointing the iPhone toward the front cover or packaging, or by the UPC barcodes.
Read more at Flow Powered by Amazon App, Now Available for the iPhone and here.
- New Amazon iPhone App Blends Augmented Reality With eCommerce (mashable.com)
- Amazon’s Flow iPhone App Brings Augmented Reality To Barcode Scanning (techcrunch.com)
- Shop In Augmented Reality With Amazon Flow for iPhone (readwriteweb.com)