Amazon’s new augmented reality app

Amazon’s subsidiary, A9.com has launched a new augmented reality iPhone app called Flow. The app uses visual image recognition and barcodes to detect any product the phone is pointed towards. It then overlays the image of the product with content from Amazon, which includes reviews, ratings, specs, pricing and immediate purchasing options. This will make price comparisons easier and faster, thereby helping to increase Amazon’s sales.

Image via A9.com

Users point to an item and Flow overlays pricing, availability, reviews, media content and other information directly over the item in view.

With Flow, customers can identify books, DVDs, CDs, video games, or millions of packaged household items like a box of cereal. Items can be recognized by pointing the iPhone toward the front cover or packaging, or by the UPC barcodes.

Read more at Flow Powered by Amazon App, Now Available for the iPhone and here.

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2 thoughts on “Amazon’s new augmented reality app

  1. Pingback: Amazon’s (NASDAQ:AMZN) Web application business A9.com Nov. 2 launched a free iPhone application « eComShoppers

  2. Pingback: Qualcomm’s Augmented Reality SDK « A little bit of this, a little bit of that

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