Amazon has launched its long rumored ‘Netflix for Books’. The Kindle Owners’ Lending Library allows Kindle owners having an annual Amazon Prime membership to borrow 1 book per month – free and with no due dates. While this is short of the expected ‘eat as much as you can’ plan, it certainly increases the attractiveness of the Prime service, which adds free books to its existing 2 day shipping and free movie streaming benefits.
This also seems to be a test of sorts for a much larger launch – perhaps an eventual ‘read as much as you can’ book rental service.
For the vast majority of titles, Amazon has reached agreement with publishers to include titles for a fixed fee. In some cases, Amazon is purchasing a title each time it is borrowed by a reader under standard wholesale terms as a no-risk trial to demonstrate to publishers the incremental growth and revenue opportunity that this new service presents.
Read more at Introducing The Kindle Owners’ Lending Library.