Jack is Back – and everyone knows who lost him

Facebook, Twitter, LinkedIn and their kin have empowered customers in ways that were unheard of during the analogue days. In another example of the power of social media, American Airlines grabbed unwelcome media attention when it lost Jack the Cat in their baggage handling facility at JFK airport. Soon there was a Facebook page for Jack, which its 18,000 followers filled with thousands of outraged comments. After nearly 2 months, Jack has been found and the airline would be happy to close this chapter.

Here are some screen shots of the ‘Jack The Cat is Lost in AA Baggage at JFK’ page.

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Read more at Jack the Cat Found at JFK Airport – ABC News.

One thought on “Jack is Back – and everyone knows who lost him

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