Nokia has announced the launch of a new line of 3G capable smartphones. Christened Asha (‘hope’ in Hindi), the phones are aimed at emerging economies (read India). India, where Nokia currently outsells the iPhone by a ration of 1:18, represents a huge market and opportunity, with its current 866 million mobile connections and growing smartphone sales.
The Asha line of phones will start at a price point of rupees 4000 (~$80). This will make internet access a possibility for millions of people in India, thus helping to bridge the digital divide. With such an aggressive pricing strategy, Nokia hopes to attract value-conscious customers and thus hit the sweet-spot between cheaper mass-market phones (where is currently dominates) and high margin smartphones.
The Asha 303 has a touchscreen, a QWERTY keyboard, 3.2 mp camera and will cost ~8000 rupees.
The Asha 300 (touchscreen and numeric keyboard) will cost ~6000 rupees and have a 5 mp camera .
The Asha 201 (dual sim) and Asha 200 will cost around 4000 rupees.
- Nokia Asha 200, Asha 300 and Asha 303 hands-on (video) (engadget.com)
- Nokia Asha 303, 300 and 200 Hands-on (slashgear.com)