Cognizant gaining capabilities through acquisitions

Cognizant has acquired Zaffera, a New Jersey based SAP consulting firm. Through this acquisition, Cognizant aims to gain capabilities in the area of SAP Retail Consulting. Like other such focused technology acquisitions, a large technology firm (Cognizant has 118,000 employees) is acquiring a much smaller technology firm (100 employees of Zaffera), for the purpose of gaining knowledge and capabilities.

Tacit knowledge vs. Explicit knowledge

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Cognizant will gain SAP solutions & accelerators (artifacts of best practices), knowledge about these solutions and other retail domain specific competencies (tacit knowledge) from the acquisition.

The acquisition will significantly expand Cognizant’s ability to provide industry-focused SAP consulting and software solutions to help major retailers gain better insights into their business, streamline operations, enhance customer satisfaction, and improve responsiveness to changing market conditions. Terms of the transaction were not disclosed.


Like Cognizant, Zaffera helps the world’s top retail brands navigate the rapid changes in the retail sector brought about by new technology and demographic shifts. With more than 100 professionals, Zaffera has a rich pool of highly experienced SAP retail consulting talent. To provide retailers with real-time visibility into what products are on their shelves, the rate at which they are selling, and who is buying them, Zaffera has developed a portfolio of SAP retail solutions and accelerators in areas such as business analytics, retail planning, point-of-sale (POS) integration, and store operations.

via Cognizant to Strengthen Retail Industry Capabilities with Acquisition of Zaffera, a Leading SAP Retail Consulting and Solutions Firm – Sep 27, 2011.

One thought on “Cognizant gaining capabilities through acquisitions

  1. Pingback: Cognizant’s successful acquisition strategy « A little bit of this, a little bit of that

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