A study has found that home internet usage differs across countries. (This in itself should not surprising – cultural and contextual differences can drive heterogeneity in internet habits) On average, Indians spend 20 minutes per session on Facebook. This is similar to the time spend by users from the US. However, FB users from Singapore spend almost double this time, per session. Surely, the number of FB sessions per week would also differ across countries. Other internet browsing habits are also different –
Consumers in Brazil, India, and Singapore for example are more likely to visit retail websites after visiting social networking sites that highlight their stores, thus presenting an opportunity to retailers to drive web traffic and sales through social networks.