Indian consumers can say NO to pesky telemarketing calls/SMSs

The Telecom Regulatory Authority of India (TRAI) has come out with ads that inform mobile customers of new rules about telemarketing calls and SMSs. This will be a welcome relief to harried consumers who are subject to a flood of unsolicited messages and calls on a daily basis. However, the TRAI has also put a restriction of 100 outgoing SMS per day for pre-paid and 3000 SMS per month for post-paid plans. This may affect operator revenues negatively as SMS is a highly favored communication medium among young adults across the world. For example, the average American teen sent 3339 texts per month in 2010 (4050 for women and 2539 for men).

 

Image via Times of India

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2 thoughts on “Indian consumers can say NO to pesky telemarketing calls/SMSs

  1. Stuff like this not only helps those who don’t want telemarketing calls, it helps telemarketers too actually. Businesses who use the method for B2B lead generation can use registers like this to refine their contact databases.

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