Free Bollywood movies on YouTube – harbinger of the future?

The rapid growth in internet users, expected proliferation of smartphones, and increasing availability of free, legal online content in India can together have potentially massive impacts on consumer viewing & consumption habits. Is Google’s offering of free Bollywood movies just a strategy aimed at growing internet adoption or a harbinger of the future?  A future where copious amounts of digital advertising will make Indian movies free for online consumers? A future where the internet will become a viable 3rd channel for production houses and movie studios in India?

Google’s YouTube BoxOffice has been lauded for garnering 11.5 million views in the 3 months of its existence.  It has now decided to double its  content and offer 2 new Bollywood movies for free each month. This is in addition to the older 1500+ titles it already offers.

Now enjoy two new Bollywood movies every month on YouTube Box Office for free

Movies of the month – ‘Shaitan’ & ‘Pyaar Ka Punchnama’

via Google India Blog: YouTube doubles the movie treat on YouTube Box Office.

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2 thoughts on “Free Bollywood movies on YouTube – harbinger of the future?

  1. Pingback: Free Bollywood movies on YouTube – harbinger of the future? « A … | ALNOORIANS

  2. Pingback: YouTube adding more free Indian TV content « A little bit of this, a little bit of that

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