The rapid growth in internet users, expected proliferation of smartphones, and increasing availability of free, legal online content in India can together have potentially massive impacts on consumer viewing & consumption habits. Is Google’s offering of free Bollywood movies just a strategy aimed at growing internet adoption or a harbinger of the future? A future where copious amounts of digital advertising will make Indian movies free for online consumers? A future where the internet will become a viable 3rd channel for production houses and movie studios in India?
Google’s YouTube BoxOffice has been lauded for garnering 11.5 million views in the 3 months of its existence. It has now decided to double its content and offer 2 new Bollywood movies for free each month. This is in addition to the older 1500+ titles it already offers.
Now enjoy two new Bollywood movies every month on YouTube Box Office for free
Movies of the month – ‘Shaitan’ & ‘Pyaar Ka Punchnama’