From 100 million to 300 million in 3 years is the readily accessible part of the market. There are a potential 500 million more users. Key to this growth will be cheap 2G internet access ($1 per GB) over $50 smartphones – not 3G/4G on $250 phones. Data-sipping apps and contextualized websites will be important. Facebook Zero is leading the way.
Google thinks that the proliferation of high-speed third- and fourth-generation telecom networks in the country, coupled with the spread of low-cost smartphones, will further the spread of Internet use in India.