Amazon to Publishers: Don’t Worry, the Kindle Isn’t That Popular Anyway

Content will be key to a subscription service. Will publishers bite? Will the ‘generous fees’ suffice?

Amazon to Publishers: Don’t Worry, the Kindle Isn’t That Popular Anyway.

As the company prepares to launch its long-rumored Android-powered tablet, Amazon is busy hammering out content initiatives to ensure the device is well-suited to delivering ample digital content consumers and, in turn, more revenue back to the company’s bottom line.

In addition to negotiating with magazines and newspapers to offer a subscription service it hopes can challenge Apple’s upcoming Newsstand, Amazon is reportedly also thinking about launching an e-book rental service, according to the Wall Street Journal. The service would make a library of backlist e-books available to Amazon Prime subscribers, who already pay $79 per year for free fast shipping and some on-demand video. …

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