This infographic, which presents the findings of the IDC Report on the state of the Indian IT market, has several parallels to my own findings in the field. The Indian IT market is poised on the cusp of a boom, which will hopefully result in massive improvements in productivity and customer service. However, the use of enterprise IT in India is geographically concentrated in specific high growth/high income states. Infographic by mohitlakhmani on Visually.
Gartner’s latest report says that the global IT services industry grew by 2 percent in 2012, down from 7.7 percent in 2011. The report also mentions that the top Indian IT service providers grew faster and Cognizant has overtaken Infosys as the number 2.
The top five Indian providers* grew 13.3 percent to reach $34.3 billion in 2012, exceeding the IT services industry growth of 2 percent according to Gartner, Inc. The growth decelerated for both industry groups, from 21.8 percent and 7.7 percent, in 2011.
“Cognizant displaced Infosys to become the second-largest Indian IT services provider (see Table 1), and Cognizant experienced the highest growth rate among the top five providers with an increase of 20.1 percent in 2012,“ said Arup Roy, research director at Gartner. ” TCS closed in on the top 10 worldwide market share leader, with less than $1.5 billion separating it from the 10th ranked provider, Hitachi.”
See the original report here.
Facebook is giving away Rs. 50 worth of mobile talk time (minutes) to new mobile users in India. This pilot scheme was launched last week and offers the give away as part of a referral program. Many have suggested that this may lead to a flood of fake Facebook profiles – however, it seems that there are sufficient preventive measures in place. Instead, this is a clear play by Facebook to increase its penetration of the nearly 1 billion mobile user population in India and comes on the back of earlier offers of free Facebook access. Will it work? This is a long term play – don’t expect a bump in share price due to this in the short term.
- Scheme is only for new users and not for existing people on Facebook and is valid for registrations through mobile only.
- New user has to registers himself/herself to Facebook through mobile using the URL – m.facebook.com/tt.
- After registration he/she has to provide his mobile number on the Facebook Talktime page.
- Once you sign up and confirm your account, a talktime of Rs. 50 will be credited to his/her account within 3 days.
This represents a price reduction of 50% over the past year or so and might signal a change in strategy. Apple might be finally moving to tap the riches at the bottom of the pyramid and trying to gain a foothold in the fast growing smartphone market of India. As this article correctly points out, the iPhone 3GS is still a superior when compared to the low-end Android phones offered to the Indian consumer. Coupled with its ability to upgrade to IOS 6, Apple might finally have a winner.
Or this might just be another ‘inventory clearing exercise’ as Apple readies for the launch of the iPhone 5. Either way, one hopes that increased iPhone sales in India will lead to an improvement in the Apple Experience and service coverage available in India.
Reliance Communications, India‘s second largest telecom operator, has announced that all Android smartphones sold in India for the next two years, will come with a free bundled 3G connection (albeit, with a 1GB limited download capacity). This marks the first major competitive move by a telco in this fast growing market segment, to grab market share by providing free connections. This will help moving consumers from the slower and cheaper 2G data connections (which cost 2$ a month for 2.5 gb) to the more pricier 3G connections (which cost $15 a month for 3 gb).
Android currently rules in India’s small, but fast growing smartphone segment. With its large installed base of cellphone subscribers, it offers a huge market opportunity, which Google seems determined to tap.
RCOM and Google have entered into a two-year deal according to which all Google-endorsed android mobile devices from companies like Samsung, HTC, Sony Ericsson and LG will come with the telco’s third generation, or 3G, mobile connection with 1 GB of free downloads for the first six months.
Gartner forecasts that emerging markets will generate $1.22 trillion in IT spending in 2012. This represents more than 31 percent of the projected worldwide IT spend of $3.7 trillion (see that report here).
The BRIMC countries (Brazil, Russia, India, Mexico and China) alone will account for 17% of the global total, representing nearly $658 billion.
Box.net (which is moving from being a cloud based storage to a cloud based enterprise sharing and collaboration platform) looked at its 8 million users and developed the below infographic – a key highlight is that mobile adoption of box grew nearly 9 times in the past year and though iOS still rules the roost, Android adoption by businesses has seen a huge boost (10x for tablets, 4.3x for phones). India remains Android land – a majority of mobile Box users access the platform using Android devices.
See the original infographic here.
Google’s India strategy has taken another critical step forward with the addition of 19,000 episodes of 300 Indian TV programs in six different languages. These programs come from YouTube‘s TV partners - Sony Entertainment Television, Colors, ImagineTV, Star India, and VikatanTV.
The rapid growth in internet users, expected proliferation of smartphones, and increasing availability of free, legal online content in India can together have potentially massive impacts on consumer viewing & consumption habits. Is Google’s offering of free Bollywood movies just a strategy aimed at growing internet adoption or a harbinger of the future? A future where copious amounts of digital advertising will make Indian movies free for online consumers? A future where the internet will become a viable 3rd channel for production houses and movie studios in India?
- Google Has 19,000+ Episodes of Indian TV on YouTube Shows (socialtimes.com)
- YouTube Shows gets an update in India, now features local content (thenextweb.com)
CyberMedia Research has found that mobile phone shipments in India reached 166 million units during January to November, 2011. Multi-SIM phones dominate the market with over 54% of total shipments in November 2011. Nokia leads this segment with 19% market share. Total 3G phone shipments touched 15.5 million during this period. Even more surprising was the news on the smartphone front -
Smartphone shipments in India crossed 10 million units for the first time in 11 months of ended November 2011, account for over 6% of total market
|Table 2. India Mobile Handsets Market: Shares of leading Vendors in Smartphones during November 2011*|
|* Source: CyberMedia Research India Monthly Mobile Handsets Market Review for November 2011|
Read more at India Mobile Handsets Market in November 2011.
- Nokia emerged as the No. 1 mobile in the Indian Market last year (buzzom.com)
- REPORT: Mobile handset Sales in India for the year 2011 (91mobiles.com)
- Smartphones on the rise in India after record sales, shipments in 2011 (thenextweb.com)
As part of its continuing push to grab market share by growing the Indian online market, Google has released a new video. The video, termed ‘Tanjore – The web is what you make of it’, depicts the opportunities and potential of having a web presence.
Inspired by the real story of G. Rajendran, an artist from Tamil Nadu (Southern India) who used the web to bring the dying art of “Tanjore” paintings back to life and became a successful businessman in the process.