YouTube adding more free Indian TV content

Google’s India strategy has taken another critical step forward with the addition of 19,000 episodes of 300 Indian TV programs in six different languages. These programs come from YouTube‘s TV partners –  Sony Entertainment Television, Colors, ImagineTV, Star India, and VikatanTV.

This addition of content comes on the heels of the huge success of Google’s YouTube BoxOffice, which offers free Bollywood movies.  As I had mused earlier,

The rapid growth in internet users, expected proliferation of smartphones, and increasing availability of free, legal online content in India can together have potentially massive impacts on consumer viewing & consumption habits. Is Google’s offering of free Bollywood movies just a strategy aimed at growing internet adoption or a harbinger of the future?  A future where copious amounts of digital advertising will make Indian movies free for online consumers? A future where the internet will become a viable 3rd channel for production houses and movie studios in India?

Image via Google

Read more at YouTube Blog: 19,000+ episodes of Indian TV on YouTube Shows.

Free Bollywood movies on YouTube – harbinger of the future?

The rapid growth in internet users, expected proliferation of smartphones, and increasing availability of free, legal online content in India can together have potentially massive impacts on consumer viewing & consumption habits. Is Google’s offering of free Bollywood movies just a strategy aimed at growing internet adoption or a harbinger of the future?  A future where copious amounts of digital advertising will make Indian movies free for online consumers? A future where the internet will become a viable 3rd channel for production houses and movie studios in India?

Google’s YouTube BoxOffice has been lauded for garnering 11.5 million views in the 3 months of its existence.  It has now decided to double its  content and offer 2 new Bollywood movies for free each month. This is in addition to the older 1500+ titles it already offers.

Now enjoy two new Bollywood movies every month on YouTube Box Office for free

Movies of the month – ‘Shaitan’ & ‘Pyaar Ka Punchnama’

via Google India Blog: YouTube doubles the movie treat on YouTube Box Office.