Google Acquires Nest

Google has announced its acquisition of Nest for $3.2 billion. This is Google’s biggest and most newsworthy acquisition in the Internet of Things / SmartHome space. Perhaps it forebears its intent to integrate data captured from smart sensors into its search results? More likely is the creation of multiple Google Smart Devices that are deeply integrated together through the Android operating system. An exciting possibility indeed!

 

Google Inc. (NASDAQ: GOOG) announced today that it has entered into an agreement to buy Nest Labs, Inc. for $3.2 billion in cash.

Nest’s mission is to reinvent unloved but important devices in the home such as thermostats and smoke alarms. Since its launch in 2011, the Nest Learning Thermostat has been a consistent best seller–and the recently launched Protect (Smoke + CO Alarm) has had rave reviews.

See the original press release here.

App Monetization & Growth Cross-Promotion

A new startup, Appfuel.me,  offers App developers a free and easy way to leverage the strengths of cross-promotion. The SDK enables app developers (or #HKUiSAD students) to promote their app on other apps for free via a reciprocal arrangement and also get paid to promote sponsored apps.  Appfuel also provides a dashboard with real time analytics. The Android and iOS SDKs can be found here.

Cross-promotion between apps is a big part of the ecosystem, but CEO Andrew Boos said Appfuel is unique because of its simplicity. Developers add a “suggested apps” unit to their own apps, and they can either grow their user base by getting a reciprocal recommendation in another app, or they can earn money by running sponsored suggestions — or rather, with Appfuel, they do a mix of both

See original article here.

Smartphone Wars: iPhone Trade-Ins

 

 

On the heels of recent news that Samsung has overtaken Apple as the largest Smartphone manufacturer, one is seeing more aggressive marketing. There was a recent deal on Groupon in Hong Kong, which offered a Samsung Galaxy SIII in return for an iPhone 4S plus 90 US dollars. While this seems quite a steal, there were not many takers for this deal. This implies that either folks are not keen on the switch (iPhone 4 s to SIII), or that there are better (cheaper!) trade-in offers available in the Hong Kong market. Note that long-term contracts are not in vogue in this market, hence contract lock-in can be plausibly ruled out as the cause for low uptake of this offer.

 

Image via Groupon (Hong Kong)

 

Free 3G connection with Android phones sold in India

Reliance Communications, India‘s second largest telecom operator, has announced that all Android smartphones sold in India for the next two years, will come with a free bundled 3G connection (albeit, with a 1GB limited download capacity). This marks the first major competitive move by a telco in this fast growing market segment, to grab market share by providing free connections. This will help moving consumers from the slower and cheaper 2G data connections (which cost 2$ a month for 2.5 gb) to the more pricier 3G connections (which cost $15 a month for 3 gb).

Android currently rules in India’s small, but fast growing smartphone segment. With its large installed base of cellphone subscribers, it offers a huge market opportunity, which Google seems determined to tap.

Image via Economic Times

 

RCOM and Google have entered into a two-year deal according to which all Google-endorsed android mobile devices from companies like Samsung, HTC, Sony Ericsson and LG will come with the telco’s third generation, or 3G, mobile connection with 1 GB of free downloads for the first six months.

 

Read more at Google-endorsed Android smartphone will come bundled with a Reliance Communications connection – The Economic Times.

History of iOS and Android

This infographic, by mylookout.com, details the history (release milestones) of the iOS and Android operating systems. The data includes release milestones, number of activated smartphones using each OS and app availability over time.

See the original infographic here.

Box reports huge Enterprise Android growth

Box.net (which is moving from being a cloud based storage to a cloud based enterprise sharing and collaboration platform) looked at its 8 million users and developed the below infographic – a key highlight is that mobile adoption of box grew nearly 9 times in the past year and though iOS still rules the roost, Android adoption by businesses has seen a huge boost (10x for tablets, 4.3x for phones). India remains Android land – a majority of mobile Box users access the platform using Android devices.

Image by Box

See the original infographic here.

App Strategy: Use a network of apps to maximize downloads

Abhishek Kathuria:

An analysis of Android Apps shows that the best way to combat the App Deluge is to create a network of Apps that cross-promote each other. In other words, with App Discovery becoming more and more difficult (especially in the Android ecosystem), if customers find one of your apps, make it count by cross-selling your other apps to them!

Originally posted on Gigaom:

Wouldn’t it be nice if there were a crystal ball to predict the potential success for a mobile app? Unfortunately, there isn’t (yet) but the next best thing might be here: A look at the success rate over 6 months from more than 100,000 Android(s goog) apps in 200 countries.

In-app monetization exchange inneractive worked with AppsGeyser to find out the percentage of apps that gained wide adoption within a half-year of launch, noting that the chances of getting 50,000 downloads has diminished over time. That’s likely due to the growing market for  mobile apps; it’s harder to stand out from the crowd.

What raises the success rate to help get 100,000 or more downloads? Develop and launch a network of apps to cross-promote your titles; a smart idea if you have the resources.

View original

The App Economy

This infographic summarizes some key points about the App Economy, such as the half a million US jobs created by the App Ecosystem, the key players in the ecosystem and that more than 50% Android apps are free versus just 25% for iOS apps.

Apps Infographic

See the original infographic here.

More Cloud Wars: Another 50gb giveaway by Box.net

Box.net is giving away another 50gb free to its existing and new users. This coincides with their launch of the Box for Android app, which introduces bulk upload, commenting and collaboration features. To get this free upgrade, users have to access their Box.net account from an Android device.

 

box.net

box.net (Photo credit: thejedi)

 

A note – iOS users who availed of the free 50gb offer last year cannot use this offer to get a 100gb account.

 

 

 

 

 

 

Read more at Android Users Get 50GB FREE. Get Your #Box50GB and Enter the Box Mobile Giveaway | The Box Blog and Bonjour! Box for Android Adds New Collaboration Features and a 50GB Upgrade to Boost Productivity | The Box Blog.

 

 

More recap of news from Google

Besides the Great Google Data Merge, the past couple of months have seen some other interesting news about Google. It was business as usual as Google announced the discontinuation of several products and the introduction of some others. Google Sky Map was open-sourced into a collaboration with Carnegie Mellon University (similar to the App Inventor model with MIT), and Picknik and the Social Graph API were retired. On the other hand, Google released updates for the Google Bar and Google Docs for Android and introduced Chrome for Android. There was also the small issue of receiving approvals from the European Commission and the U.S. Department of Justice for its $12.5 billion purchase of Motorola Mobility.