Google’s blog tells the story of how an entrepreneur used Youtube based video ads to market millions of Orabrush – a tongue cleaner. After the failure of a $40,000 traditional ad campaign, the firm spent $500 on making a Youtube video (see the video here or below). After 2 years of increasing success (reflected in sales of over a million Orabrush), they approached Walmart. Again, when a $20,000 TV pitch failed to catch the attention of Walmart execs, the firm spent $28 on targeted FaceBook ads. Today Walmart and CVS carry the product at over 10,500 locations, making Orabrush the “first product to go from no sales online or offline, to nationwide retail distribution just using YouTube. “
Image via Google
Their first ad is below:
Read more at Official Google Blog: The Orabrush story: How a Utah man used YouTube to build a multi-million dollar business.
